Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study-Reference-Cited by-同舟云学术

Consumers’ Perceptions of Gender-Neutral Advertising: An Empirical Study

Published:2020 Issue: Volume: Page:799-804
ISSN:2198-7246
Container-title:Strategic Innovative Marketing and Tourism
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Author:

Stavrianea Aikaterini,Theodosis Antonios,Kamenidou Irene

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-36126-6_88

Reference20 articles.

1. Timke E, O’Barr WM (2017) Representations of masculinity and femininity in advertising. Adv Soc Rev 17:3. Project MUSE. https://doi.org/10.1353/asr.2017.0004

2. Champlin S, Sterbenk Y (2018) Agencies as agents of change: considering social responsibility in the advertising curriculum. J Advert Educ 22:137–143. https://doi.org/10.1177/1098048218807138

3. Champlin S, Sterbenk Y, Windels K, Poteet M (2019) How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’. Int J Advert 38:1240–1263. https://doi.org/10.1080/02650487.2019.1615294

4. Lieven TG (2014) The effect of brand gender on brand equity. Psychol Mark 31:371–385. https://doi.org/10.1002/mar.20701

5. McCrindle M (2006) New generations at work: attracting, recruiting, retaining and training generation Y. The ABC of XYZ. McCrindle Research, NSW 2153, Australia

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