Gender transformative advertising pedagogy: promoting gender justice through marketing education
Author:
Affiliation:
1. School of Economics, Finance and Marketing, RMIT University, Melbourne, Australia
2. School of Media and Communication, RMIT University, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2022.2157461
Reference99 articles.
1. Gender Relations and Identity at Work: A Case Study of Masculinities and Femininities in an Advertising Agency
2. Advertising Industry Diversity: We've “Kind of” Come a Long Way Baby, but Larger Pipeline and More Intentional Action from Industry and Educators Needed
3. Building Understanding of the Domain of Consumer Vulnerability
4. Ethical issues of global marketing: avoiding bad faith in visual representation
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