Affiliation:
1. ATER Université Paris-Dauphine Dauphine Recherche en Management DRM, UMR CNRS 7088
Abstract
The aim of this article is to compare the influencing power of Internet users' recommendations and institutional content on the Internet. We show that Internet users are more influential than institutional sources when they seem psychologically close. For online recommendations, social presence is a stronger lever of persuasion than expertise.
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献