Marketing and globalization: Relevance, trends and future research-Reference-Cited by-同舟云学术

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Marketing and globalization: Relevance, trends and future research

Published:2021-07-29 Issue:3 Volume:36 Page:2-7
ISSN:2051-5707
Container-title:Recherche et Applications en Marketing (English Edition)
language:en
Short-container-title:Recherche et Applications en Marketing (English Edition)

Author:

Diallo Mbaye Fall,Djelassi Souad¹,Kumar V²

Affiliation:

1. Univ. Lille, ULR 4999 LUMEN, France

2. St. John’s University, USA

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/20515707211027326

Reference25 articles.

1. About time in marketing: an assessment of the study of time and conceptual framework

2. The framework of a global company: A conceptualization and preliminary validation

3. Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians

4. How previous positive experiences with store brands affect purchase intention in emerging countries

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. ADVERTISING MARKET DEVELOPMENT WAYS IN GLOBALIZATION;AUDIT;2023-11-09

2. The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study;Qualitative Market Research: An International Journal;2023-03-22

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