Author:
Cleveland Mark,Laroche Michel,Hallab Ranim
Reference35 articles.
1. Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture;Alden;Journal of Marketing,1999
2. Service recommendations and customer evaluations in the international marketplace: cultural and situational contingencies;Alden;Journal of Business Research,2010
3. Disjuncture and difference in the global economy;Appadurai;Theory, Culture and Society,1990
4. Acculturation as varieties of adaptation;Berry,1980
5. Globals, locals, and creoles: acculturation to global consumer culture, ethnic identity, and consumptionscapes;Cleveland,2007
Cited by
140 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献