Do Augmented and Virtual Reality Technologies Increase Consumers’ Purchase Intentions? The Role of Cognitive Elaboration and Shopping Goals
Author:
Affiliation:
1. Department of Design, Housing and Merchandising, Oklahoma State University, Stillwater, OK, USA
2. Department of Consumer and Design Sciences, Auburn University, AL, USA
Abstract
Funder
Research Project Grants in Humanities-, Arts-, and Design-based Disciplines, Oklahoma State University
Publisher
SAGE Publications
Subject
Polymers and Plastics,General Business, Management and Accounting,Materials Science (miscellaneous),Business, Management and Accounting (miscellaneous)
Link
http://journals.sagepub.com/doi/pdf/10.1177/0887302X21994287
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4. The vividness effect: Elusive or illusory?
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