1. Advertising management;Aaker,1975
2. What grabs you? The role of attention in impression formation and causal attribution;McArthur,1981
3. Human inference: Strategies and shortcomings of social judgment;Nisbett,1980
4. Telling more than we can know: Verbal reports on mental processes;Nisbett;Psychological Review,1977
5. Confessions of an advertising man;Ogilvy,1963