I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions-Reference-Cited by-同舟云学术

I virtually try it … I want it ! Virtual Fitting Room: A tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions

Published:2018-01 Issue: Volume:40 Page:279-286
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Beck Marie,Crié Dominique

Publisher

Elsevier BV

Subject

Marketing

Reference55 articles.

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