International Market Entry Decisions: The Role of Local Market Factors-Reference-Cited by-同舟云学术

International Market Entry Decisions: The Role of Local Market Factors

Published:2010-06 Issue:4 Volume:35 Page:45-64
ISSN:0306-3070
Container-title:Journal of General Management
language:en
Short-container-title:Journal of General Management

Author:

Couturier Jerome¹,Sola Davide²

Affiliation:

1. International Management and Business Strategy, ESCP Europe, London, UK

2. Business Strategy at ESCP Europe, London, UK

Abstract

This paper examines how external market factors influence the choice of international market entry (direct investment, partnership or acquisition). It is based upon interviews in four industries and upon a longitudinal two-year case study working with a major German Food company entering the British, Italian and Polish markets. The research confirms the importance of external market factors such as market growth, market consolidation and value chain fragmentation. It proposes a practical framework to guide the company's entry strategy.

Publisher

SAGE Publications

Subject

Strategy and Management,Business, Management and Accounting (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/030630701003500403

Reference28 articles.

1. Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors

2. Modes of Foreign Entry: A Transaction Cost Analysis and Propositions

3. Firm Resources and Sustained Competitive Advantage

4. Corporate strategy in a small open economy: reducing product diversification while increasing international diversification

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