Future orientation and foreign entry mode choice in the internationalization of professional service firms

Abstract

The purpose of this study is to examine the future orientation dimension of national culture on the choice of foreign entry mode in the context of the internationalization of Australian law firms. Our findings indicate short-term orientation for the firms’ choice of entry mode to international markets, with top-tier firms preferring joint venture arrangements, while both mid-tier law firms and boutique law firms prefer ‘fly-in, fly-out’ methods of internationalization. Our study provides guidance for scholars and managers seeking to examine and reflect on firm internationalization, particularly the future orientation dimension and market entry strategies.