Affiliation:
1. College of Business Administration, Texas A&M University.
2. College of Business Administration, Louisiana State University.
Abstract
Recently the mall intercept method of data collection has emerged as one of the most popular methods among market researchers. Little progress has been made, however, in empirically assessing the mall intercept approach. In an exploratory study, the authors assess the mall intercept by comparing it with telephone interviewing on response quality and nonresponse rates, as well as lifestyle characteristics and shopping behavior of the respondents.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
134 articles.
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