Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach

Author:

Baber Ruturaj,Baber Prerana,Narula SumitORCID

Publisher

Elsevier BV

Reference81 articles.

1. Gambling games on social platforms: How do advertisements for social casino games target young adults?;Abarbanel;Policy & Internet,2016

2. Curiosity on cutting-edge technology via theory of planned behavior and diffusion of innovation theory;Acikgoz;International Journal of Information Management Data Insights,2023

3. The determinants of Gen Z's metaverse adoption decisions in higher education: Integrating UTAUT2 with personal innovativeness in IT;Al-Adwan;Education and Information Technologies,2023

4. What makes consumers purchase mobile apps: Evidence from Jordan;Al-Adwan;Journal of Theoretical and Applied Electronic Commerce Research,2020

5. Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust;Alalwan;International Journal of Information Management,2017

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