Affiliation:
1. Assistant Professor in the Department of Marketing, University of Houston.
Abstract
There are at least three sampling issues that can result in misleading trade area maps if not recognized. This paper discusses these issues, shows their effects on the trade area map of a large shopping center, and suggests procedures for responding to them.
Subject
Marketing,Business and International Management
Cited by
7 articles.
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1. References;Data Science for Business and Decision Making;2019
2. An integrated structural model of gastronomy tourists’ behaviour;International Journal of Culture, Tourism and Hospitality Research;2017-10-02
3. E-tail brand experience’s influence on e-brand trust and e-brand loyalty;International Journal of Retail & Distribution Management;2016-06-13
4. Impacts of situational factors on buying decisions in shopping malls;European Journal of Marketing;2006-01-01
5. Retail Store Location and Market Analysis: A Review of the Research;Journal of Real Estate Literature;1994-01-01