Affiliation:
1. Survey Research Laboratory, University of Illinois at Urbana-Champaign.
Abstract
Shopping center sampling is popular because of low costs, but typical procedures are haphazard and thus generalization is difficult. In this article, procedures are described for careful sampling of shopping centers. They require probability sampling of the centers and of times and locations within centers. Finally, for unbiased estimates, data must be weighted by number of trips and imputations made for nonshoppers.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
55 articles.
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