Marketing at Illinois
Author:
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s40547-024-00147-0.pdf
Reference35 articles.
1. Agnew HE (1941) The history of the american marketing association. J Mark 5(4):374–379
2. Bartles R (1976) The History of Marketing Thought, 2nd edn. Grid, Columbus
3. Bradburn NM, Sudman S, Wansink B (2004) Asking questions: the definitive guide to questionnaire design. John Wiley & Sons, New York
4. Barnes A, Shavitt S (2024) Top rated or best seller? Cultural differences in responses to attitudinal vs. behavioral consensus cues. J Consum Res 51(2):276–297
5. Converse PD (1949) New laws of retail gravitation. J Market 14:379–384
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