Affiliation:
1. School of Business, University of Wisconsin.
Abstract
The effect of the advance letter was examined by experiments during two mail surveys. Results show the advance letter significantly improved response rates. The advance letter, however, did not affect how fast a questionnaire was returned, how many questions were not answered, and how the respondent answered the questions.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
20 articles.
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