Affiliation:
1. Bureau of Business Research, Western Reserve University.
Abstract
Response patterns to mail surveys are shown to be sufficiently stable and predictable to permit a sharp reduction in the time required to conduct multi-wave mail surveys. Fifteen mail surveys, covering both consumer and industrial goods and services, are reviewed to demonstrate that the interval between each mailing can be reduced to seven days. This would permit a two-wave mail survey to be conducted in two weeks.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
11 articles.
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