Response speeds, functions, and predictability in mail surveys
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02721861.pdf
Reference12 articles.
1. Cox, William E. (1966), “Response Patterns to Mail Surveys,”Journal of Marketing Research. 3 (November), 392–7.
2. Harris, James R. and Hugh J. Guffey, Jr. (1978), “Questionnaire Returns: Stamps Versus Business Reply Envelopes Revisited,”Journal of Marketing Research, 15 (May), 290–3.
3. Hill, Richard W. (1981), “Using S-Shaped Curves to Predict Response Rates,”Journal of Marketing Research, 18 (May), 240–2.
4. Hornik, Jacob (1981), “Time Cue and Time Preception Effect on Response to Mail Surveys,”Journal of Marketing Research, 18 (May), 243–8.
5. Houston, Michael J. and Neil M. Ford (1976), “Broadening the Scope of Methodological Research on Mail Surveys,”Journal of Marketing Research, 13 (November), 397–403.
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