Affiliation:
1. University of Houston.
Abstract
Attempts to improve mail returns usually take place either at the time the respondent receives the questionnaire, or at the time when he is considered a nonrespondent. In this study, the author evaluates the effects of two types of preliminary contacts—advance letters and phone calls—on questionnaire returns.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
19 articles.
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