Affiliation:
1. University of Texas at Austin.
Abstract
Numerous studies have evaluated various techniques for increasing response rates in mail questionnaire surveys. This study examines two such techniques (personalized cover letters and follow-up post reminders), but goes beyond the single criterion of response reliability to consider budget and time constraints, as well as minimum sample size requirements for analysis purposes.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
20 articles.
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