Abstract
A simultaneous equation model was used to explain both the overall attitude of heterogeneous individuals towards television shows and also their beliefs about the shows on six relevant attributes. The halo effect may be the primary reason for the usually good descriptive results of the multi-attribute model.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
86 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献