Affiliation:
1. Industrial Management, Krannert Graduate School of Industrial Administration, Purdue University.
Abstract
A comparison of cross-sectional methods of analysis of multi-attribute attitude models indicates striking differences in predictive power. Importance weights do not detract from prediction, and correlations of attitude with preference compare favorably with attitude-affect correlations found in social psychology.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
48 articles.
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