Affiliation:
1. Marketing Research Division, E. I. du Pont de Nemours and Company.
Abstract
The effect of list valence on evaluative descriptions of a stimulus woman elicited from Haire's shopping list projective technique was investigated. The rated impressions of a stimulus woman using a given test product were dependent on the list within which the product appeared. Because of this test product by list interaction, Haire's projective technique may not be a valid procedure for determining perceived user attributes associated with a particular product.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献