Responsiveness of Drug Store Sales to Shelf Space Allocations-Reference-Cited by-同舟云学术

Responsiveness of Drug Store Sales to Shelf Space Allocations

Published:1969-11 Issue:4 Volume:6 Page:465-469
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Kotzan Jeffrey A.¹,Evanson Robert V.²

Affiliation:

1. Assistant professor of pharmacy administration, University of Georgia.

2. Department head of pharmacy administration, Purdue University.

Abstract

Sales-to-shelf facing relationships for three drug store products were proven significant in eight chain drug stores over a period of nine to sixteen weeks. Courses of action for the manufacturer and the retailer are defined by the significance of the relationship.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224376900600413

Reference6 articles.

1. The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets

2. A Cash Register Test of Sales Effectiveness

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