The influence of atmospherics general interior variables on shoppers’ emotions and behavior
Author:
Affiliation:
1. School of Economics and Management, University of Minho, Braga, Portugal
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09593969.2020.1724556
Reference106 articles.
1. The Impact of Store Atmospherics, Perceived Value, and Customer Satisfaction on Behavioural Intention
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5. When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations
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