Affiliation:
1. Marketing Services in Chicago with Batten, Barton, Durstine & Osborn, Inc.
Abstract
Here is a description of a new, rigorously controlled research method that permits sales audits to be completed in a few days, even with relatively slow-moving products. Costs are usually lower than those of conventional sales tests, and the test can be conducted with experimental, handmade packages, or with point-of-purchase displays.
Subject
Marketing,Business and International Management
Cited by
1 articles.
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