Affiliation:
1. Industrial Administration, Krannert Graduate School of Industrial Administration, Purdue University.
Abstract
The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis. Results and conclusions of marketing research on the model are summarized for each issue and directions for further development are suggested.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
177 articles.
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