A Multivariate Analysis of Personality and Product Use-Reference-Cited by-同舟云学术

A Multivariate Analysis of Personality and Product Use

Published:1971-02 Issue:1 Volume:8 Page:67-70
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Sparks David L.¹,Tucker W. T.²

Affiliation:

1. University of Richmond at Austin

2. University of Texas at Austin.

Abstract

A canonical analysis of the relationship of personality traits to product use patterns suggests that the association is significant and complex, involving probable interactions among traits.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377100800109

Reference10 articles.

1. Personality Variables and the Consumer Decision Process

2. An Interpersonal Orientation to the Study of Consumer Behavior

3. Psychological and Objective Factors in The Prediction of Brand Choice Ford Versus Chevrolet

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