Publisher
Springer Science and Business Media LLC
Reference35 articles.
1. Anderson, W.T. & Golden, L.L.: Life trajectory and consumer self-sufficiency. In: Advances in Consumer Research, 1979, Vol. 7, S. 35–40.
2. Arnott, C.C.: Husbands’ attitudes and wives’ comittment to employment. In: Journal of Marriage and Familiy, 1972. Vol. 34, S. 673–681.
3. Banning, T.E: Lebensstilorientierte Marketing-Theorie, 1987, Heidelberg.
4. Cohen, J.B.: An interpersonal orientation to thestudy of consumer behavior. In: Journal of Marketing Research, 1967, Vol. IV, S. 270–278.
5. GfK: Euro-Styles, 1990, Nürnberg.