On Price Roles and Budget Branding
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-90657-3_8
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5. Barat, S., & Paswan, A. K. (2005). Do higher face-value coupons cost more than they are worth in increased sales? Journal of Product & Brand Management, 14(6), 379–386.
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