Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges

Abstract

Franchising is a popular and multifaceted business arrangement that has attracted considerable research attention. Past inquiry has focused on franchising’s antecedents, consequences, and factors that moderate these relationships. The authors review recent progress within franchising research and identify gaps in the literature. They also describe how researchers could build greater knowledge about franchising by further leveraging various organizational theories and by drawing from a number of business and social science fields whose insights have not yet significantly influenced franchising research.