International franchising decision-making: An application of stakeholder theory
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642060600621613
Reference44 articles.
1. Modes of Foreign Entry: A Transaction Cost Analysis and Propositions
2. International Outlook of US‐based Franchisers
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