Thrilled to Have “Bagged a Bargain” or “Bitter” and “Very Frustrating”? Exploring Consumer Attitudes to Value and Deals in Tourism
Author:
Affiliation:
1. Nottingham University Business School, Nottingham, United Kingdom
2. College of Business Law & Social Sciences, Nottingham Business School, Nottingham Trent University, Nottingham, Nottinghamshire, United Kingdom
Publisher
SAGE Publications
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Link
http://journals.sagepub.com/doi/pdf/10.1177/0047287518790403
Reference40 articles.
1. Price Promotion for Emotional Impact
2. Understanding the Impact of Negative and Positive Traveler Reviews
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4. Neuromarketing aspect of tourısm pricing psychology
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