A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites
Author:
Affiliation:
1. Department of Industrial Marketing; KTH Royal Institute of Technology; Stockholm Sweden
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20649/fullpdf
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4. Unveiling videos: Consumer-generated ads as qualitative inquiry;Berthon;Psychology & Marketing,2011
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