Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?-Reference-Cited by-同舟云学术

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Consumer Generated Ads versus Celebrity Generated Ads: Which Is the Best Method to Promote a Brand on Social Media?

Published:2022-12-28 Issue:2 Volume:29 Page:157-181
ISSN:1049-6491
Container-title:Journal of Promotion Management
language:en
Short-container-title:Journal of Promotion Management

Author:

Robinot Elisabeth¹^ORCID,Boeck Harold¹^ORCID,Trespeuch Léo²^ORCID

Affiliation:

1. Département de Marketing, École des Sciences de la Gestion, Université du Québec à Montréal, Montréal, Québec, Canada

2. Département de Marketing et Systèmes d'Information, École de Gestion, Université du Québec à Trois-Rivières, Trois-Rivières, Québec, Canada

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10496491.2022.2143982

Reference101 articles.

1. The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs

2. A comparative assessment of sentiment analysis and star ratings for consumer reviews

3. Value co-creation: Concept and contexts of application and study

4. From endorsement to celebrity co-branding: Personality transfer

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1. Sports celebrities and advertising on Instagram: a case study of brand sponsorship in Spain;International Journal of Sports Marketing and Sponsorship;2024-06-10

2. Endorsement publicitario en Instagram: valores de marca y celebridades deportivas en España;adComunica;2024-01-01

3. Using Linguistic Features to Predict Social Media Engagement: Proposing an Approach Based on Machine Learning and Natural Language Processing;Smart Innovation, Systems and Technologies;2024

4. Facebook Reels: The Effect on Consumers' Buying Intentions;2024

5. The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them;Journal of Promotion Management;2023-11-14

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