Neuromarketing aspect of tourısm pricing psychology

Author:

Boz Hakan,Arslan Aytuğ,Koc Erdoğan

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference74 articles.

1. Neuromarketing and consumer neuroscience: current understanding and the way forward;Agarwal;Decision,2015

2. Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees for service expertise;Andreassen;International Journal of Service Industry Management,1993

3. Pricing objectives and pricing methods in the services sector;Avlonitis;Journal of Services Marketing,2005

4. Implementing value pricing: A radical business model for professionals firms;Baker,2011

5. Evoking emotion: Affective keys to hotel loyalty;Barsky;The Cornell Hotel and Restaurant Administration Quarterly,2002

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