Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
Author:
Affiliation:
1. School of Management, National Institute of Technology Rourkela, Rourkela, India
2. Indian Institute of Management Amritsar, Amritsar, India
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2361784
Reference49 articles.
1. Neuromarketing and consumer neuroscience: current understanding and the way forward
2. Neuromarketing: the hope and hype of neuroimaging in business
3. Analysing applications of neuromarketing in efficacy of programmatic advertising
4. Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions
5. Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
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