Affiliation:
1. Institute for Tourism & Recreation Research in the School of Forestry at the University of Montana, Missoula
2. School of Forestry at the University of Montana, Missoula
Abstract
Increasing financial strains on family farms/ranches have put pressure on these businesses to look outside agriculture as a means to sustain the operation. One option has been to offer farm/ranch recreation to visitors (i.e., agritourism). Eleven reasons for diversifying were tested while controlling for various demographic variables. Principal components analysis resulted in three factors: social reasons, economic reasons, and external influences. A cluster analysis identified 61% of the respondents who diversified for economic reasons, 23% who diversified due to reasons external to the operation, and 16% who diversified for social, economic, and external reasons.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
192 articles.
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