On the Descriptive and Expressive Function of Derogatory Group Labels: An Experimental Test

Abstract

By using a pseudoword paradigm, we tested whether derogatory labels (e.g., pejorative labels addressing group members) differed from category labels and general slur in their descriptive (i.e., pointing to group membership) and expressive functions (i.e., perceived offensiveness and social acceptability). Results indicated that derogatory labels were similar to category labels in their descriptive function, and had higher expressive function than slurs. Participants’ prejudice toward the groups that were targets of derogatory label reduced their perceived offensiveness than in turn increased their social acceptability.