Abstract
This research investigates whether derogatory group labels ( fag, fairy) elicit different automatic reactions than do category labels ( gay, homosexual). In a study ( N = 55), involving both heterosexual and homosexual participants, the authors investigated the effects of subliminally represented derogatory versus category labels on the recognition of positive and negative traits that were stereotypical, counterstereotypical, or irrelevant to the category gay, is reported. In line with hypotheses, both derogatory and category labels activated the stereotype. Yet, in heterosexual participants, derogatory labels activated associations that were much less favorable than those activated by category labels. In contrast, homosexual participants reacted in much the same way to category and derogatory labels. The results suggest that heterosexuals are particularly likely to be negatively affected by derogatory group labels. The importance of these findings for the enforcement of political correctness norms is discussed.
Subject
Linguistics and Language,Sociology and Political Science,Anthropology,Language and Linguistics,Education,Social Psychology
Cited by
58 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献