If I Feel It, I Desire It…: Harnessing Visual-induced Tactile Imagery for Enhancing Purchase Intention
Author:
Affiliation:
1. School of Management, BML Munjal University, Gurugram, Haryana, India
2. IIM Calcutta, Kolkata, West Bengal, India
Abstract
Publisher
SAGE Publications
Subject
Strategy and Management,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/09722629221106257
Reference53 articles.
1. The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context
2. The power of consumption-imagery in communicating retail-store deals
3. Sensory Aspects of Retailing: Theoretical and Practical Implications
4. Improving Multisensory User Experience Through Olfactory Stimuli
5. Hedonic and utilitarian shopping goals: The online experience
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3. Impacto del marketing sensorial en decisiones del turista gastronómico en restaurantes;Redmarka. Revista de Marketing Aplicado;2022-12-16
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