The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context
Author:
Affiliation:
1. Department of Marketing, School of Business, The University of Jordan, Amman, Jordan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2017.1422667
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5. Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience
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