Sensory Aspects of Retailing: Theoretical and Practical Implications

Author:

Biswas Dipayan

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. The Power of Consumption-Imagery in Communicating Retail-Store Deals;Aydinoglu;Journal of Retailing,2019

2. Consumer Contamination: How Consumers React to Products Touched by Others;Argo;Journal of Marketing,2006

3. Positive Consumer Contagion: Responses to Attractive Others in a Retail Context;Argo;Journal of Marketing Research,2008

4. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism;Bagchi;Journal of Consumer Research,2013

5. Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Background Noise on Food Sales;Biswas;Journal of the Academy of Marketing Science,2019

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