Sensory Aspects of Retailing: Theoretical and Practical Implications
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference50 articles.
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1. The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction;Journal of Retailing;2023-12
2. Immersive retailing: The in-store experience;Journal of Retailing;2023-12
3. Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online;Humanities and Social Sciences Communications;2023-10-21
4. Visual Aesthetic Quotient: Establishing the Effects of Computational Aesthetic Measures for Servicescape Design;Journal of Service Research;2023-10-17
5. Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective;International Journal of Information Management;2023-10
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