Understanding the Factors Influencing Repurchase Intention in Online Shopping: A Meta-analytic Review

Abstract

This study aims to test the relationship between repurchase intention and its influencing factors by applying a meta-analysis approach. Also, the moderating effect of culture on the relationship between repurchase intention and its influencing factors is examined. The relationship between repurchase intention and its influencing factors is identified using a systematic literature review. A total of 41 closely related empirical studies are employed to produce combined effects. From the results, trust, perceived shopping value, perceived usefulness, perceived ease of use, convenience and e-service quality are found the major influencing factors of online repurchase intention. Except for the perceived risk, all hypotheses have shown a significant positive relationship with repurchase intention. Further, the study presents a moderating effect of culture between the relations of repurchase intention with three influencing factors, i.e. trust, perceived shopping value and perceived usefulness.