Switching intention to online channel in Vietnam – A case study of consumer electronics goods
Author:
Affiliation:
1. Faculty of Economics and Management, Electric Power University, Hanoi, Vietnam
2. Faculty of Marketing, National Economics University, Hanoi, Vietnam
Funder
National Economics University, Hanoi, Vietnam
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311975.2023.2291861
Reference112 articles.
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3. The theory of planned behavior
4. Anh L. (2021) Thương mại điện tử Việt Nam sẽ đạt 52 tá»· USD vào năm 2025. Báo Công Thương. Retrieved May 20 2021 https://congthuong.vn/thuong-mai-dien-tu-viet-nam-se-dat-52-ty-usd-vao-nam-2025-155590.html
5. A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic
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