Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust-loyalty perspective
Author:
Affiliation:
1. Department of Marketing; Dokuz Eylul University; IMYO, B Blok, Office 221 Izmir Turkey
2. Department of Business Administration, Faculty of Management; Mugla Sitki Kocman University; Fethiye Mugla Turkey
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
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