Examining Parental and Staff Perceptions of Childcare Service Quality across Competing Business Structures

Abstract

THIS ARTICLE EXPLORES PARANTAL and childcare staff perceptions of quality across alternative childcare governance structures in Australia. A total of 21 childcare staff currently working within both ‘non-profit’ and ‘for-profit’ long day care centres were interviewed. In addition, 20 interviews with parents of children attending community-based, independent-private and corporate chain centres were conducted. Significant differences between the quality perceptions of parent and staff cohorts were found. In addition, inter-group differences were also observed. The results tentatively suggest that both parents and staff attach importance to both structural (regulated and flexible) and procedural elements of childcare service delivery—although parental age and caregiver experience appear to moderate the levels of importance assigned to identified quality dimensions.