Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”-Reference-Cited by-同舟云学术

Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Published:2021-04-29 Issue:3 Volume:21 Page:415-432
ISSN:1470-5931
Container-title:Marketing Theory
language:en
Short-container-title:Marketing Theory

Author:

Bajde Domen¹^ORCID,Fischer Eileen M.²,Cochoy Franck³,Brown Stephen⁴^ORCID

Affiliation:

1. University of Southern Denmark, Denmark

2. York University, Canada

3. Toulouse Jean Jaurès University and IUF, France

4. University of Ulster, UK

Abstract

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

Publisher

SAGE Publications

Subject

Marketing

Link

http://journals.sagepub.com/doi/pdf/10.1177/14705931211010879

Reference36 articles.

1. The Market for "Lemons": Quality Uncertainty and the Market Mechanism

2. Hermeneutics and Consumer Research

3. Consumer Culture Theory (CCT): Twenty Years of Research

4. Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

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