Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’

Author:

Jafari Aliakbar1ORCID,Moufahim Mona2,Rinallo Diego3ORCID,Appau Samuelson4

Affiliation:

1. University of Strathclyde, UK

2. Stirling Management School, The University of Stirling, UK

3. Emlyon Business School, France

4. Melbourne Business School, Australia

Abstract

This commentary section presents a dialogical discussion on Appau’s (2021) ‘Toward a divine economic system’, an article in which he explores religious exchanges in the context of a Pentecostal Church in Ghana and proposes ‘the divine economy’ as an alternative economic system to interrogate and extend scholarship on the relationship between the market and religion. In a thought-provoking conversation, four commentators (including Appau) engage in a critical discussion aimed at generating new ideas on theorizing the complex relationship between the market, consumption, and religion.

Publisher

SAGE Publications

Subject

Marketing

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