Affiliation:
1. University of Nevada Reno, Reno, NV, USA
2. Oregon Museum of Science and Industry, Portland OR, USA
Abstract
The 2012 election season provided increased opportunities for the collaboration among citizens, new media, and democracy. The “social media election” saw a rise in online user-generated political content posted to YouTube. These videos, often satirical in nature, were viewed by millions, making the potential impacts from this new form of political communication deserving of inquiry. Using experimental design, this study explored the relationship between user-generated political satire and “normative” political attitudes. The results revealed that viewing satirical representations of political candidates did not affect individuals’ level of political cynicism or political information efficacy; however, perceptions of candidate credibility and favorability were altered.
Subject
General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology
Cited by
16 articles.
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